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A project kick start meeting for Road Safety Ambassadors phase 2 was held at the SRC offices of Nelson Mandela University campus in Port Elizabeth on the 22nd of May 2019. The meeting was attended by different stakeholders from Michelin Foundation, South African Red Cross Society (SARCS), Global Road Safety Partnership South Africa (GRSP ZA), Executive Members of SARCS NMU Chapter and Road Safety Eastern Cape Provincial Department of Transport, Road Safety Ambassadors and The Herald Newspaper.

As it being the first meeting, this was to introduce the new ambassadors to the newly implemented programme in Eastern Cape. With this came the explicit explanation of roles of each stakeholder concerned. The most important aspect of this initiative is to educate young people using youth leaders as our implementation agents for our programme as we believe they can work better together to achieve a common goal. 

15 Road Safety Ambassadors, under the leadership of the Red Cross Eastern Cape Provincial Youth Coordinator, will be required to conduct campaigns and provide support group structures to new drivers as well as those applying for driver’s licenses.

The Road Safety Ambassadors programme, has an aim to involve the local youth in addressing road safety issues in their communities, through spreading new skills and knowledge learned at the trainings to be provided by SARCS and YOURS. The following training will be provided to road safety ambassadors:

  1. First aid training -this will enable youth ambassadors to pass the message of how to keep one safe in the roads and to help those injured in accidents on our roads.
  2. Peer education training - ambassadors will be trained in order to be able to pass the message on road safety awareness effectively. Road Safety awareness campaigns are the primary source and the most effective way of transferring knowledge to communities and peer to peer.
  3. The YOURS training - will also be offered to empower young people in understanding the importance of understanding safety road usage procedures and what not to do when using these roads.

There will be quarterly meetings to give feedback on the progress of the program and from the ambassadors.

A special pledge was signed by delegates Dr Pieter Venter:  GRSP coordinator (Africa), Ms Ntobeko Mogadime:  GRSP Chairperson (South Africa), Mr Lucky Molaudzi:  GRSP General Manager (South Africa), Ms Itumeleng  Makgobathe:  Communications and Public Affairs Manager (Michelin Tyre Company SA), Ms Caroline Gallant: SARCS Provincial Manager (Eastern Cape Provincial Office) and Ms Lita Giyosi: Director-Road Safety (Department of Transport Eastern Cape). This pledge commits all role players to working towards the goals and objectives of road safety.





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