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The training started on the 15th of July 2019 and it will run until the 18th of July 2019.

15 youth road safety ambassadors will receive capacity building and empowerment training focusing on personal development and road safety by the YOURS team.

The youth ambassadors are based at Nelson Mandela University under student chapter programme. The 15 youth ambassadors were selected from over 100 students through rigorous interviews by the South African Red Cross society (SARCS) provincial team and Global Road safety South Africa (GRSP ZA).

The empowerment and road safety training is a renowned training programme which has  been rolling throughout the world (Asia, Africa & Caribbean). The facilitators Manpreet Darroch and Alex Onyango are experienced trainers with over 10 years experience in youth and road safety.

By the end of the training, Ambassadors will be able to:

  1. Explain the road safety crisis facing young people globally and in their country and describe what factors put youth at risk.
  2. Identify the key risk factors in road safety; distracted driving, drink and drug driving and seatbelts.
  3. Demonstrate methods of influencing young people to develop a road safety culture in their communities; through peer education and campaigning.
  4. Develop the essential skills to be a strong road safety ambassador; presentation skills, communication skills, creative messaging and action planning. 

The youth ambassadors are expected to reach out and spread the word on road safety to over 6000 university students and through the outreach quarterly events to reach communities around Nelson Mandela University Campuses.

Road Safety Ambassadors programme phase 2 will run for a period of 14 months collaborating with SA Red Cross Societies: Eastern Cape provincial office and Department of Transport Eastern Cape province.

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Global Road Safety Partnership South Africa launched one of its flagship projects called “Safe-to-School-Safe-to-Home  Scholar Transport” in Umlazi (KZN), 10 July 2019 sponsored by Toyota. Safe-to-School-Safe-to-Home  Scholar Transport is a project focusing on the drivers of vehicles transporting school children.

A Moment of Silence for all those lost and those affected  by road accidents was announced by Ms Siphindile Ngidi who opened and welcome stakeholders to the Safe-to-School-Safe-to-Home  Scholar Transport project Launch.

The president, Mr Andrew Kirby from Toyota South Africa Motors (Pty) Ltd (TSAM) graced us with his presence. “We have set ourselves a number of different targets and the most important one is to have 0% fatalities in road crashes”. Mr Andrew Kirby said the focus of the project is on key aspects: driver fitness, driver behavior, vehicle fitness, passenger behavior, schools, parents and community involvement and also compliance with policies and regulations.

GRSP ZA Chairperson, Ms. Ntobeko Mogadime said the project aims to not only improve the driving skills of the drivers but most importantly their awareness of the safety of  children they are transporting, the safety of their vehicles, their knowledge of road safety with specific reference to the major risk factors and their overall courteous and safe behaviour as drivers.

20 drivers will undergo a first responder training. The simulation driver training officially started on the 26th of June 2019 at Afro Fleet Driver Training Academy. The progress of the Safe-to-School-Safe-to-Home  Scholar Transport project is monitored by a stakeholder group comprising of representatives from the ETA, Toyota, GRSP South Africa, Department of Education, Department of Transport, Municipal Traffic Police, principals, drivers and service providers.

A special pledge was signed by delegates Mr Andrew Kirby:  President & CEO Toyota South Africa Motors (Pty) Ltd (TSAM), Ms Ntobeko Mogadime:  GRSP Chairperson (South Africa), Ms Ravina Sewlal:  EThekwini Transport Authority (ETA), Mr Mpofu Bonga: Department of transport (KZN.) and Mr Nzimande: Leaner Transport Drivers representative (KZN). This pledge commits all role players to working towards the goals and objectives of road safety.



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On 25 May, on the occasion of the Grand Prix weekend in Monaco, the FIA’s ground-breaking #3500LIVES Global Road Safety Campaign, deployed in partnership with JCDecaux, the number one outdoor advertising company worldwide, gathers further momentum with the launch of a new visual bringing together Her Serene Highness Princess Charlène of Monaco and FIA Formula One Racing Driver Charles Leclerc to raise awareness on pedestrian safety.  

Every year, 1.35 million people die on the world’s roads. That represents more than 3,500 people every day, including 500 children. Young people are particularly affected as road traffic crashes are the main cause of death of 5 to 29 year olds. With the aim to tackle this challenge and raise awareness on the road safety issue, the #3500LIVES Campaign, which has been displayed in 80 countries so far, encourages all road users to adopt simple, easily applicable and efficient road safety rules.   

The Campaign’s message will be reinforced by the new rule supported by H.S.H. Princess Charlène of Monaco and Charles Leclerc. 88% of pedestrians travel on 1 or 2-star roads, which are considered as unsafe, and 49% of all road traffic deaths occur among pedestrians, cyclists and motorcyclists. By calling to “Watch out for Pedestrians”, they invite drivers to pay attention to vulnerable road users, slow down in urban areas and be prepared to stop for pedestrians at all times.  

H.S.H. Princess Charlène of Monaco and Charles Leclerc join the 15 celebrities from the worlds of entertainment (Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh), motor racing (Fernando Alonso, Marc Márquez, Felipe Massa and Nico Rosberg), sport (Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk), and politics (Anne Hidalgo) who aim to raise awareness on other key risk factors such as speed, alcohol, and seatbelts.  

You can watch H.S.H. Princess Charlène of Monaco and Charles Leclerc’s video message on the link below

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At the Monaco Grand Prix, the new “Watch out for Pedestrians” rule embodied by H.S.H. Princess Charlène of Monaco and FIA Formula One Racing Driver Charles Leclerc, was promoted with the two new Ambassadors being joined by H.S.H. Prince Albert II of Monaco and FIA President Jean Todt, for a family picture on the grid before the beginning of the race.   

Calling for increased attention to pedestrians, the new rule will strengthen the #3500LIVES Campaign by bringing more focus to one of the most vulnerable road users.   

“Always watch out for pedestrians, whether they are using pedestrian crossings or not. Following simple rules can help save your life and the lives of others and that’s why awareness campaigns such as the #3500LIVES Campaign are so important,” stated H.S.H. Princess Charlène of Monaco.

  “Roads are not a controlled environment. As racing drivers, we have a duty to promote road safety messages. When on the road, always watch out for pedestrians, and make sure to reduce your speed in urban areas to be able to stop whenever needed,” said Charles Leclerc.

Prior to the race, the visual was officially revealed at the Palace of Monaco on Saturday in the presence of H.S.H. Prince Albert II of Monaco, H.S.H. Princess Charlène of Monaco, FIA President Jean Todt, Actress, Producer, UNDP Goodwill Ambassador and #3500LIVES Campaign Ambassador Michelle Yeoh, Automobile Club of Monaco President Michel Boéri, as well as members of the FIA High Level Panel for Road Safety.

  “Road safety remains one of the world’s biggest challenges. We are really proud to welcome two new Ambassadors who will help us further mobilise road users to be safe on the roads. By putting the emphasis on pedestrians, especially in urban areas where they are the most exposed, this new visual will contribute toward safer driving behaviours,” said Jean Todt. 

H.S.H. Princess Charlène of Monaco and Charles Leclerc are the 16th and 17th ambassadors to join the campaign.  

The #3500LIVES Campaign has been deployed in 80 countries so far thanks to JCDecaux, the number one outdoor advertising company worldwide


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A project kick start meeting for Road Safety Ambassadors phase 2 was held at the SRC offices of Nelson Mandela University campus in Port Elizabeth on the 22nd of May 2019. The meeting was attended by different stakeholders from Michelin Foundation, South African Red Cross Society (SARCS), Global Road Safety Partnership South Africa (GRSP ZA), Executive Members of SARCS NMU Chapter and Road Safety Eastern Cape Provincial Department of Transport, Road Safety Ambassadors and The Herald Newspaper.

As it being the first meeting, this was to introduce the new ambassadors to the newly implemented programme in Eastern Cape. With this came the explicit explanation of roles of each stakeholder concerned. The most important aspect of this initiative is to educate young people using youth leaders as our implementation agents for our programme as we believe they can work better together to achieve a common goal. 

15 Road Safety Ambassadors, under the leadership of the Red Cross Eastern Cape Provincial Youth Coordinator, will be required to conduct campaigns and provide support group structures to new drivers as well as those applying for driver’s licenses.

The Road Safety Ambassadors programme, has an aim to involve the local youth in addressing road safety issues in their communities, through spreading new skills and knowledge learned at the trainings to be provided by SARCS and YOURS. The following training will be provided to road safety ambassadors:

  1. First aid training -this will enable youth ambassadors to pass the message of how to keep one safe in the roads and to help those injured in accidents on our roads.
  2. Peer education training - ambassadors will be trained in order to be able to pass the message on road safety awareness effectively. Road Safety awareness campaigns are the primary source and the most effective way of transferring knowledge to communities and peer to peer.
  3. The YOURS training - will also be offered to empower young people in understanding the importance of understanding safety road usage procedures and what not to do when using these roads.

There will be quarterly meetings to give feedback on the progress of the program and from the ambassadors.

A special pledge was signed by delegates Dr Pieter Venter:  GRSP coordinator (Africa), Ms Ntobeko Mogadime:  GRSP Chairperson (South Africa), Mr Lucky Molaudzi:  GRSP General Manager (South Africa), Ms Itumeleng  Makgobathe:  Communications and Public Affairs Manager (Michelin Tyre Company SA), Ms Caroline Gallant: SARCS Provincial Manager (Eastern Cape Provincial Office) and Ms Lita Giyosi: Director-Road Safety (Department of Transport Eastern Cape). This pledge commits all role players to working towards the goals and objectives of road safety.





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