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At the Monaco Grand Prix, the new “Watch out for Pedestrians” rule embodied by H.S.H. Princess Charlène of Monaco and FIA Formula One Racing Driver Charles Leclerc, was promoted with the two new Ambassadors being joined by H.S.H. Prince Albert II of Monaco and FIA President Jean Todt, for a family picture on the grid before the beginning of the race.   

Calling for increased attention to pedestrians, the new rule will strengthen the #3500LIVES Campaign by bringing more focus to one of the most vulnerable road users.   

“Always watch out for pedestrians, whether they are using pedestrian crossings or not. Following simple rules can help save your life and the lives of others and that’s why awareness campaigns such as the #3500LIVES Campaign are so important,” stated H.S.H. Princess Charlène of Monaco.

  “Roads are not a controlled environment. As racing drivers, we have a duty to promote road safety messages. When on the road, always watch out for pedestrians, and make sure to reduce your speed in urban areas to be able to stop whenever needed,” said Charles Leclerc.

Prior to the race, the visual was officially revealed at the Palace of Monaco on Saturday in the presence of H.S.H. Prince Albert II of Monaco, H.S.H. Princess Charlène of Monaco, FIA President Jean Todt, Actress, Producer, UNDP Goodwill Ambassador and #3500LIVES Campaign Ambassador Michelle Yeoh, Automobile Club of Monaco President Michel Boéri, as well as members of the FIA High Level Panel for Road Safety.

  “Road safety remains one of the world’s biggest challenges. We are really proud to welcome two new Ambassadors who will help us further mobilise road users to be safe on the roads. By putting the emphasis on pedestrians, especially in urban areas where they are the most exposed, this new visual will contribute toward safer driving behaviours,” said Jean Todt. 

H.S.H. Princess Charlène of Monaco and Charles Leclerc are the 16th and 17th ambassadors to join the campaign.  

The #3500LIVES Campaign has been deployed in 80 countries so far thanks to JCDecaux, the number one outdoor advertising company worldwide


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On 25 May, on the occasion of the Grand Prix weekend in Monaco, the FIA’s ground-breaking #3500LIVES Global Road Safety Campaign, deployed in partnership with JCDecaux, the number one outdoor advertising company worldwide, gathers further momentum with the launch of a new visual bringing together Her Serene Highness Princess Charlène of Monaco and FIA Formula One Racing Driver Charles Leclerc to raise awareness on pedestrian safety.  

Every year, 1.35 million people die on the world’s roads. That represents more than 3,500 people every day, including 500 children. Young people are particularly affected as road traffic crashes are the main cause of death of 5 to 29 year olds. With the aim to tackle this challenge and raise awareness on the road safety issue, the #3500LIVES Campaign, which has been displayed in 80 countries so far, encourages all road users to adopt simple, easily applicable and efficient road safety rules.   

The Campaign’s message will be reinforced by the new rule supported by H.S.H. Princess Charlène of Monaco and Charles Leclerc. 88% of pedestrians travel on 1 or 2-star roads, which are considered as unsafe, and 49% of all road traffic deaths occur among pedestrians, cyclists and motorcyclists. By calling to “Watch out for Pedestrians”, they invite drivers to pay attention to vulnerable road users, slow down in urban areas and be prepared to stop for pedestrians at all times.  

H.S.H. Princess Charlène of Monaco and Charles Leclerc join the 15 celebrities from the worlds of entertainment (Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh), motor racing (Fernando Alonso, Marc Márquez, Felipe Massa and Nico Rosberg), sport (Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk), and politics (Anne Hidalgo) who aim to raise awareness on other key risk factors such as speed, alcohol, and seatbelts.  

You can watch H.S.H. Princess Charlène of Monaco and Charles Leclerc’s video message on the link below

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In the context of the Fifth UN Global Road Safety Week (6-12 May 2019), thousands of road safety advocates from around the world are highlighting the need for more effective leadership for road safety. Strong leaders - both government and nongovernment alike - are those who #SpeakUp for road safety and act on the concrete interventions which have proven to save lives. 

"WHO's vision is a world free from road traffic deaths and injuries" notes World Health Organization Director-General, Dr Tedros Adhanom Ghebreyesus. "It's also a world in which all people benefit from universal health coverage, including trauma care, rehabilitation and psychological support for road traffic victims. This week and every week, play your part in making the roads safe for everyone. A safer road for others is a safer road for you."

Despite progress, road traffic deaths continue to rise, with an annual 1.35 million fatalities. Road traffic injuries are now the leading killer of children and young people aged 5-29 years. Globally, of all road traffic deaths, pedestrians and cyclists account for 26% and motorcycle riders and passengers account for 28%. The risk of a road traffic death remains three times higher in low-income countries than in high-income countries, with rates highest in Africa (26.6 per 100 000 population) and lowest in Europe (9.3 per 100 000 population).

"Road traffic deaths and injuries are an unacceptable price to pay for mobility," notes WHO Director, Dr Etienne Krug. "There is no excuse for inaction. This is a problem with proven solutions. Governments and their partners must demonstrate leadership and accelerate action to save lives by implementing what works."

In the settings where progress has been made, it is because of strong leadership around legislation on key risks such as speeding, drinking and driving, and failing to use seat-belts, motorcycle helmets and child restraints; safer infrastructure like sidewalks and dedicated lanes for cyclists and motorcyclists; improved vehicle standards such as those that mandate electronic stability control and advanced braking; and enhanced post-crash care.

Among hundreds of other events planned for the road safety week are:

  • assessing journeys and generating concrete demands from policy-makers in more than 50 countries - from Brazil to Mongolia and Nigeria to Pakistan - for example, calls for upgrading of pedestrian crossings in Trinidad and Tobago; reducing speed limits in Slovenia; increasing the use of seat-belts in Kazakhstan and child restraints in Chile; enhancing post-crash care by mandating that cars give way to ambulances in India and covering the costs of medical treatment for road traffic victims in Rwanda through a "mutuelle de santé"; and enhancing law and law enforcement generally;
  • advocating for safe roads for children in many countries, by installing speed limit signs around schools in Argentina, Senegal and Tunisia, promoting motorcycle helmets for children in Malaysia and training school bus attendants in Nepal;
  • showcasing road safety leaders in countries such as Jordan, Lebanon and Philippines;
  • hosting global or national policy fora like the International Roundtable 'Road Safety and the SDGs - What Target for 2030?' in the United Kingdom as well as parliamentary discussions including in Tanzania; and  
  • launching new global initiatives such as the Commonwealth Road Safety Initiative and the first Global Fleet Champions Awards.

To demonstrate its leadership in road safety, WHO has developed a comprehensive, "Road Safety and Vehicle Management Policy." The policy aims to ensure that WHO vehicles are operated safely to reduce the risk of road traffic crashes and that its fleet is professionally managed. The policy addresses such issues as the behaviour of WHO staff and drivers on the roads, ensuring that they avoid speeding and drinking and driving and wear seat-belts. The policy introduces driver training, including first aid training, and standardization of the road traffic crash reporting system. Among many other initiatives planned during the road safety week, WHO offices will host various activities to support implementation of the policy. 

Leadership for road safety is a key component of efforts at national and local levels and will be an important theme during the 3rd Global Ministerial Conference on Road Safety to be hosted by the Government of Sweden in Stockholm on 19-20 February 2020. Delegates from around the world from sectors such as transport, health, interior and others will review progress in the Decade of Action for Road Safety 2011-2020 and define the urgent steps needed to accelerate action to reach road safety targets, including the 12 newly established global performance targets.



Fifth UN Global Road Safety Week


Global status report on road safety 2018 


WHO fact sheet on road traffic injuries 


WHO web site on road traffic injuries 


SaveLIVES: a road safety technical package

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A project kick start meeting for Road Safety Ambassadors phase 2 was held at the SRC offices of Nelson Mandela University campus in Port Elizabeth on the 22nd of May 2019. The meeting was attended by different stakeholders from Michelin Foundation, South African Red Cross Society (SARCS), Global Road Safety Partnership South Africa (GRSP ZA), Executive Members of SARCS NMU Chapter and Road Safety Eastern Cape Provincial Department of Transport, Road Safety Ambassadors and The Herald Newspaper.

As it being the first meeting, this was to introduce the new ambassadors to the newly implemented programme in Eastern Cape. With this came the explicit explanation of roles of each stakeholder concerned. The most important aspect of this initiative is to educate young people using youth leaders as our implementation agents for our programme as we believe they can work better together to achieve a common goal. 

15 Road Safety Ambassadors, under the leadership of the Red Cross Eastern Cape Provincial Youth Coordinator, will be required to conduct campaigns and provide support group structures to new drivers as well as those applying for driver’s licenses.

The Road Safety Ambassadors programme, has an aim to involve the local youth in addressing road safety issues in their communities, through spreading new skills and knowledge learned at the trainings to be provided by SARCS and YOURS. The following training will be provided to road safety ambassadors:

  1. First aid training -this will enable youth ambassadors to pass the message of how to keep one safe in the roads and to help those injured in accidents on our roads.
  2. Peer education training - ambassadors will be trained in order to be able to pass the message on road safety awareness effectively. Road Safety awareness campaigns are the primary source and the most effective way of transferring knowledge to communities and peer to peer.
  3. The YOURS training - will also be offered to empower young people in understanding the importance of understanding safety road usage procedures and what not to do when using these roads.

There will be quarterly meetings to give feedback on the progress of the program and from the ambassadors.

A special pledge was signed by delegates Dr Pieter Venter:  GRSP coordinator (Africa), Ms Ntobeko Mogadime:  GRSP Chairperson (South Africa), Mr Lucky Molaudzi:  GRSP General Manager (South Africa), Ms Itumeleng  Makgobathe:  Communications and Public Affairs Manager (Michelin Tyre Company SA), Ms Caroline Gallant: SARCS Provincial Manager (Eastern Cape Provincial Office) and Ms Lita Giyosi: Director-Road Safety (Department of Transport Eastern Cape). This pledge commits all role players to working towards the goals and objectives of road safety.





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After a long and exciting journey with the Limpopo road safety ambassadors, GRSP South Africa and Michelin officially handed over the project to the Limpopo Department of Transport (DoT).

The hand over event was done at Selamodi high boslagte, ga-matlala, Limpopo, on the 29th of February 2019.

The invitees included representatives from Michelin SA, GRSP ZA, national DoT, provincial DoT, provincial Department of Education, the Youth Ambassadors, Michelin Foundation, GRSP Geneva and the media.

The official handover event included:

  • School visit to a school near Polokwane where a demonstration of what has been achieved was done by the scholars and the relevant Youth Ambassador.
  • A presentation giving an overview of the implementation of the project focusing on the highlights and successes.
  • The ambassadors and other stakeholders receiving certificates of participation.

GRSP South Africa hope that with the two extensive road safety and capacity building training they have received from YOURS (Netherlands), the ambassadors will continue to apply their road safety skills and knowledge to the communities in the province.  

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