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Imperial Road Safety and The Department of Basic Education celebrate key educational milestone

1000 schools & over 1 million learners celebrated in Transport Month!

Imperial Road Safety in partnership with the Department of Basic Education, today announced that its Safe Scholars Programme has reached its 1000th school and has educated over 1 million learners around safe road usage. This programme, sanctioned by the Department of Basic Education (DoBE), aims at generating awareness around road safety for learner pedestrians in need of an outreach programme. It teaches them the fundamentals of safe road practices and provides them with reflective sashes which, thanks to the DoBE, has been made a mandatory part of these children's school uniform.

Says Baba Malaka, Assistant Director at the Department of Basic Education: "We are very proud of the headway this programme has made and believe that, through collaboration with companies such as Imperial, we are able to witness even further growth in this programme – one that is a fundamental pillar to enhanced road safety for our future leaders."

The Safe Scholars programme is an extension of Imperial Road Safety's Scholar Patrol Improvement Project. Safe Scholars, which had set out to reach 300 schools and a quarter of a million students since inception in 2015, has today witnessed more than quadruple this figure with 1039 schools, 1 026 985 learners, as well as the distribution of 47 850 sashes.


"We are overwhelmed by the astounding success of this programme and believe that without government's endorsement, we would not be in this position today. It is with this in mind that we were very proud to hand over a certificate of commemoration to Honourable Ms. Angie Motshekga, Minister of Basic Education, to thank her department for the fundamental role they have played in helping us achieve such strong results," says Mark Lamberti, CEO of Imperial Holdings.

"In addition, we believe that this type of outreach is a critical pillar in our efforts towards educating children, at grass root level, around the importance of road safety – especially for those children who walk to and from school each day."

The Safe Scholars programme is supported by Imperial's road safety mascot, Bongie - Buckle Up Buddy, who is a fun loving bush baby character that facilitates the communication of key road safety messages, including buckling up, crossing the road, and basic road usage as pedestrians and drivers. The mascot creates an active and fun method of learning that delivers a lasting and memorable experience, which helps children to connect with the road safety messages. The Safe Scholars team ensure an engaging and interactive experience for the children through question and answer sessions as well as the colouring in of images and using stickers to reinforce that they get the road safety answers correct. It does not end here however, as posters are put up around the school to serve as an ongoing awareness platform.

"With almost 40%* of road deaths in South Africa being pedestrian related, there is no doubt that this milestone is an important one for the country. However, a 1000 schools is only touching the surface and as such, we will continue to expand this project nationally to ensure we are improving the road safety of those that are most vulnerable – our children," concludes Lamberti.


About Imperial Holdings Limited:

Imperial Holdings Limited is a JSE listed, South African-based international group of companies. The group, unlike a conglomerate, operates in two specifically chosen areas of mobility.

- Consumer and industrial logistics

- Vehicle import, distribution, dealerships, retail, rental and aftermarket parts, and vehicle-related financial products and services.

Founded in 1948 as a car dealership in Johannesburg, South Africa, Imperial Holdings has applied it capabilities to grow into new products, businesses and markets. Today, our 51 000 people serve our customers from more than 1 200 locations in 31 counties on five continents. With revenue in excess of R110 billion, we continue to extend the leading positions of our five divisions in carefully chosen segments and specific niches of the logistics and vehicles value chains. For over six decades, through economic cycles, political transition and social transformation, the underlying theme of Imperial's development has been leadership in mobility.



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