Throughout her career, Elka has combined strategic marketing expertise with a deep passion for safer mobility. Her experience spans the entire product lifecycle, including market research, stakeholder engagement, integrated communications and the development of impactful campaigns that drive behavioural change and improve safety outcomes.
Her contribution to the industry has been widely recognised through several prestigious accolades, including being named an Accenture Rising Star Finalist and recipient of the Marketing Genius B2B Award. She has also contributed to industry thought leadership through various publications focusing on road safety, transport innovation and the future of the trucking sector.
Elka holds a Master of Commerce (MCom) in Marketing Management from the University of Pretoria. Her combination of technological insight, strategic leadership and unwavering commitment to protecting lives on South African roads brings valuable expertise to RSPSA’s work in promoting a stronger culture of road safety across the country.